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Elements and Performance Criteria

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

highlevel communication skills to

conduct comprehensive consultation with key stakeholders

develop implement and deliver information programs to maximise tourism such as information sessions and written tactical public relations documents

critical thinking skills to facilitate rational and logical analysis of input from key stakeholders

highlevel written literacy skills to develop both complex and plain English documents including communication strategies consultation questionnaires and information documents

The following knowledge must be assessed as part of this unit

indepth knowledge of the community impact of tourism both costs and benefits

issues and problems that relate to host communities and tourism

indepth knowledge of the main stakeholders in local regional state or territory and national tourism industry and structures of tourism organisations at each level

indepth understanding of the social cultural and economic aspects of the particular local host community and the main stakeholders

the key features of environmentally or culturally sensitive areas in the local or regional area

indepth knowledge of strategic and tactical community communication processes

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

understanding the role of tourism within host communities the impact of tourism and the role of major stakeholders

ability to develop and implement strategies for effective communication of tourism issues to a specific local community

ability to consult and communicate with the broad community

Context of and specific resources for assessment

Assessment must ensure

access to a fully equipped industryrealistic office environment using appropriate computers communication technology information programs and publications to facilitate the processes involved in developing and implementing communication strategies

access to a local host community where the community awareness program would be established and operated or access to comprehensive and sufficient information about that local host community to allow the candidate to plan for strategically establish and operate a community awareness program

involvement of community stakeholders so that consultation can be achieved

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

case studies to address community awareness issues for a given community

project activities to develop a community awareness program in conjunction with a local regional state or territory tourism organisation

review of a completed community awareness program for a specific local community

case studies to assess the candidates ability to evaluate communities with differing social cultural and economic structures and issues

written and oral questioning or interview to test knowledge such as community impact of tourism strategic and tactical community communication processes and the structures of tourism management organisations

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITTPPDA Develop and implement local or regional tourism plan

SITTPPD010A Develop and implement local or regional tourism plan.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Appropriate communication methodsmay involve:	using interpreters following cultural protocols face-to-face meetings limiting the amount of jargon and printed material and using as much visual information as possible.

Strategies and programs to maximise the opportunity to inform the community may include:	media strategies, e.g. regular tourism column in local newspaper networking activities, e.g. regular functions between tourism operators and communities educational activities, e.g. speaking at local schools sponsorship activities, e.g. tourism sponsorship of local community activities community representation on relevant tourism committees and boards regular planning activities in conjunction with the local community information on the internet.

Costs and benefits of tourism to communities may include:	benefits: economic benefits to local community improved local facilities employment opportunities cultural benefits, including cultural preservation visitor education greater understanding between host and visitor cultures costs: trivialisation of culture effect on social structures damage to environmentally or culturally sensitive areas.

Stakeholders may include:	general public elected officials senior bureaucrats community groups elders of Indigenous communities tourism operators tourism industry associations land management and protection authorities state, territory or local council regulatory authorities trade unions media.

Potential community conflict may relate to:	competition for local government resources conflicting opinions about tourism development options perceived threat to local amenities by high visitor numbers conflicting opinions regarding local government levies for tourism conflict between environmental and business groups.